If you’re in social media at Duke, “
We hope that you get some benefit when we share your content, too, in the form of an expanded audience.
But what types of content are we looking to share? I’ll give you some tips on our favorite stuff, and ways you can create shareable pieces.
Our audiences for the big Duke accounts are many and varied, but we’re generally looking for content that will speak to a wide range of people who love Duke, who live in the community or in North Carolina, or a general public who might be interested in your content based on their personal, relatable experiences.
I know that’s sort of a topical non-answer, but if you have a specific question about your
Beautiful graphics or p
Anything we share, whether a web link or an Instagram post, needs to have beautiful visual assets either as the centerpiece or accompaniment. If you’re sharing a web link with us, we’d love to have an original, high-res version of your hero graphic, and extra images if you have them, too. Graphics,
Instagram Stories and other stories-format platforms are becoming more ubiquitous in our line of work. If you have vertical assets already created, please share them with us! They make our Instagram Stories look a lot more interesting and high-quality.
We hope that gives you some ideas to get your content flowing! Feel free to contact me if you’d like to brainstorm or get more specifics!