Do you work with social media in higher education and wonder whether you should focus on Facebook, or Twitter, or Instagram … or something else? Which investment will give you the biggest benefit? Which matches best with the content you typically produce?

httpv://www.youtube.com/watch?v=UJiKT2cRLCc

A new video from Duke’s Office of News & Communications, “Using Social Media Effectively in Higher Education,” helps you think through your options.

I originally delivered this presentation at Duke’s 2014 social media mash-up a few months ago. This spring, I worked with Cara Rousseau, Carson Mataxis, James Todd, Sonja Foust and others to capture it in video format. We’ve also prepared a helpful PDF checklist that you can use as a reference.

We hope you find the video helpful. Share your thoughts on using these different social networks in the comments below!