A few times a year, we update a report showing high-level data for Duke’s social media presence. This information helps us see overall growth of Duke’s presence, trends in platforms and growth across individual accounts.
Our team maintains a social media “census” that lists all of the institutional accounts for Duke, and we do a biannual update of their followers and presence across channels. As of summer 2015, here are the aggregate numbers for Duke’s overall social media presence.
We also take an in-depth look at growth and engagement on the main Duke University social media channels. The big trend that we are seeing is a deep increase in our Instagram activity and community, which has grown over 100% in the 2014-15 academic year.
See the full report and look forward to another update this fall.