The folks over at Pew Research Centre recently compiled their annual research on the demographics behind social media users on different platforms.
The infographic below (courtesy of Adweek) takes Pew’s data and displays it in a nice visual, including these key takeaways:
- Women are five times more than men to use Pinterest
- City dwellers are significantly more likely to use Twitter than rural residents
- Black people and hispanics are more likely to use Instagram than white people
- The 18-29 year-old demographic is more likely to use Instagram than Twitter, Pinterest and Tumblr