Medium: An Explainer on a New Platform for Duke University

What is it?
Medium is a blogging platform started by the founder of Blogger and Twitter. It is a place to write and publish. It’s also super easy to use and edit.

How it works.
Anyone can start a free account and start publishing their writing. Writers can publish to their own profiles, or they can publish their writing on publications. Writers can create their own publications and/or contribute to publications that curate stories. Medium has an existing network of writers, so communities form easily and writers can follow each other’s work.

You can find and follow people and publications using Medium’s search. Comments in Medium are left in the margins, which is a great way to create an interactive reading experience. You can also recommend articles that you like.

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Medium is wide-open as far as topics. Writers publish both short-form and long-form and stories vary in tone, format and topic. You can insert photos and videos in a Medium story to make it more visually compelling.

Writers and readers on Medium vary. Some are bloggers and journalists. Some are experts on
a certain thing. And some are just curious people who want to tell their stories.

A full 95% of Medium‘s readers are college graduates, and 43% of them earn six figures or more. Even better, from an advertiser standpoint, these readers are also young, with half of them in the coveted 18-34 demographic and 70% of them being under the age of 50.  — From this article.

32% of Medium readers are from the United States, followed by 12% from India, and a combined 14% from the UK/Germany/France. — From Alexa.

People and Publications to Follow.

And its users are some heavy hitters: The Gates Foundation uses Medium to post updates on the latest charity work. The White House posted the State of the Union address on Medium ahead of the event. Google (GOOG) just started using the service to promote its “Ideas” blog. — From CNN

Here are some of my current favorite Medium publications:

Should you use Medium?
Are you just getting started with a blog? Medium has a huge built-in audience.
Are you new to blogging? Medium is really easy to use.
Are you looking to get more readers on what you are already writing? Medium might make sense for you to use in addition to op-eds and existing blogs you are publishing.

How are Duke people using Medium?
There are a handful of Duke professors who publish their opinions and findings to Medium.

Duke University has just launched a publication where we plan to pull in these stories as well

  • Faculty opinion pieces, especially thought-provoking pieces that may not be quite right
    for an op-ed, or that may have missed the short window of the news cycle, but would still be of interest to readers
  • Posts that distill faculty research expertise in a ready-friendly format, such as this post explaining work that was published in 2015 but is relevant to current conversations and political debate
  • First-person essays and posts related to the experiences of students, faculty and staff
  • Institutional opinion or perspective from senior leaders regarding policy issues, current events, or other current topics
Duke University's official publication on Medium

Duke University’s official publication on Medium

Have a Medium account? Let us know by emailing the #DukeSocial team.

More Reading
How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform, from Hubspot

Medium for Business: The Complete Guide for Marketers, by Social Media Examiner

How to do Medium Well, by News for Authors

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