As part of the Duke ProComm professional development program, Cara and I teach a course titled “Managing A Social Media Presence.” We teach staff how to identify the right channels, voice/tone and approach for an integrated social media plan. By the end of the course, participants leave with a finalized social media strategy and a better understanding of tools and online applications. We’ll be sharing course readings here for the next few weeks.

Twitter to Expand Tweet’s 140 Character Limit to 10,000

One of Twitter’s most beloved features is set to change. See CEO Jack Dorsey’s explanation. Then check out what people are saying about the news using #Twitter10K.

Hands On With Twitter Moments: The Human-Curated News Stream

This new(ish) feature helps users find the best of Twitter in an instant. As Mashable’s Lance Ulanoff writes, “Moments is the answer to the question, ‘What would Twitter look like if it started as a news curation site?’”

Twitter’s New Timeline is Here, And It’s All About the Algorithm

The company pushed out an update this week that made its much-talked-about timeline redesign official. The new feature shows tweets that are sorted based on relevancy, rather than only chronology, at the top of your timeline.

Twitter Account to Overly Thirsty Brands: Stop Saying the Word ‘Bae’

We briefly touched on the importance of having a voice on social media that makes sense for your brand. When brands stray too far from their voice on Twitter, the result can be… painful to watch. @BrandsSayingBae shames companies trying way too hard to sound like teenagers.

Instagram’s Newest Feature Is A Bigger Deal Than It Seems

Instagram announced that it’s finally adding a much-desired feature: The ability to switch between multiple accounts without having to log out.

Nerdy Holidays For Higher Education

These holidays, some serious and silly, can be good social media fodder.