Instagram Stories vs. Snapchat
Communicators, particularly those in higher ed, were perplexed to say the least when Instagram Stories launched in August 2016 as a direct challenge to Snapchat. We were even more surprised when the app reported in 2017 that after one year, Instagram Stories had more than 250 million daily users.
In the premiere episode of Extra Credit, we break down the pros and cons of both tools and try to help our fellow #HESM professionals make wise choices about how to spend their time and energy on both:
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