I’ve believed for a while that the most fun part of working with social media is throwing stuff at the wall and seeing what sticks. Trying new things is intimidating, but there are always lessons to be learned in success and/or failure.

When Snapchat announced Custom Stories at the end of May, all higher ed social media professionals asked themselves the same question: “What does this mean for us?”

After poking around the new features, I thought it might allow us to take a different approach to student takeovers.

Using Custom Story to host a takeover with two students at the same time! #hesm https://t.co/NPKnS1a8KL

— Dominique Benjamin (@dom_forshort) June 1, 2017

The new update happened to launch the same week we had content scheduled to congratulate high school seniors who will attend Texas A&M in the fall. This campaign included a Snapchat takeover with two future Aggies on two very different sides of the country – one in California and one in Texas, but 200 miles from campus.

Only one person can be logged into a Snapchat account at any given time, but by using the new Custom Story feature, our two future Aggies were able to do their takeover at the same time…

Read more here.