Today I had the pleasure of speaking at a meeting of the North Carolina Chapter of the Public Relations Society of American (PRSA). Joining me were Jill Carlson, marketing manager with Argyle Social, and James Wong, former marketing communications marketer with iContact. Our PRSA panel covered “A Digital Dive: What’s New and Hot Right Now” as a topic and we each offered our observations and examples of where digital and social media are headed.

For my part of the talk, I shared what Duke University is doing in the established social networks (Facebook and Twitter) and our involvement in niche communities (Pinterest, foursquare and Tumblr). I quickly covered our social media networks in China (Sina Weibo is the main one right now) and ways for brands to utilize internal resources and brand ambassadors. We finished with a quick highlight of the 903 and Counting campaign Duke ran this past winter. There was a bit of Twitter chatter during the panel.

After the talks, we had some rich Q&A and I met a number of the association members one-on-one after the program. Thanks to the NC PRSA for hosting a great event!

Please click on the slide below to view my entire presentation.