Last Wednesday, the university’s Office of Undergraduate Admissions launched a colorful new website and mobile platform that place students front and center. Social media plays an elegant role in the site. Tweets, bloggers and video are integrated throughout the site, which pays close attention to the student voice and student-to-student interactions. This follows the themes of storytelling and relationship building that we have focused on in our admissions communications strategy over the past year.

Read more here…