Since I arrived at Duke as the new social media manager, I’ve had so many interesting conversations with people on campus about digital technologies, content and strategy. It’s obvious there is a huge amount of interest and creativity from the Duke community on social networking and how Duke is using new tools and technology to communicate with its audiences. I’ve also heard many of you express a desire for an online resource to share your adventures in social media and learn from others. So here it is!

Because we are going to have lots of conversations on this blog, I’ll start by introducing myself. I am a North Carolina native and have a huge amount of love for the local area. I spent the past six years at the Research Triangle Foundation of North Carolina, a nonprofit economic development group responsible managing and developing the Research Triangle Park. I just finished my MBA at the “other” school down 15-501 and decided it was time for a new challenge. The opportunity to manage social media initiatives at Duke intrigued me, so I decided to pursue my passion for community building, and applied for the role. And here I am.

My time on campus is split between the Office of Undergraduate Admissions, the Office of News and Communications and acting as a consultant in social media to the entire Duke community. As such, this blog is meant to act as a way for me to make “virtual housecalls” with the faculty, students and staff across the university.

I invite readers to submit comments and let me know what you’d like to learn about here. I’m all ears, so talk to me…and with each other!